Virtual Reality (VR) and Augmented Reality (AR) are immersive technologies that allow users to experience media content in more engaging ways, as if it was playing out in their immediate surroundings. This is achieved through the use of smart headsets, glasses, and other wearable devices with LCD or OLED screens integrated in them, such as Oculus Rift, HTC Vive, Playstation VR, and Microsoft HoloLens.

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