SciComm Corner

Art is often considered the antithesis of all things scientific. Where science is precise and methodical, art is passionate and creative; where scientists are introverted and rational, artists are expressive and emotionally driven. Unfortunately, this view often causes art to be unfairly disregarded by scientists who, naturally, value their own skills and processes and are unconvinced about the benefits of collaboration with the unknown ‘other’.

The theory of quantum mechanics is one of the greatest scientific achievements of all time – it’s the best description that we have for matter, energy and how those two things relate to each other at a fundamental level. But quantum mechanics is also incredibly complex, and poses an enormous challenge to our imaginations, describing situations which seem contradictory and impossible.

Successful public messaging could reduce harmful behaviours such as smoking, and drug and alcohol misuse, and encourage healthier decisions, like regular exercise and a balanced diet, thereby improving wellbeing. Doing so would also reduce the pressure on healthcare services, improving the level of care available for treating other diseases, and further improving life expectancy and the standard of living.

There are a number of reasons why it is worth paying for science communication…

There are a few things that a scientist should consider before communicating to a non-specialist…

Science communication is the practice of communicating scientific information to a non-specialist audience. It is important for a number of reasons, including…