SciComm Corner


Science communication advice and opinions from Scientia

SciComm Corner – Five Tips to Convey Complex Scientific Topics to Non-Expert Readers

SciComm Corner – Five Tips to Convey Complex Scientific Topics to Non-Expert Readers

In an age marked by fake news and sensationalist media communication, ensuring that accurate scientific information reaches the public is of utmost importance. The detrimental effects of inaccurate science communication have become particularly obvious during the COVID-19 pandemic, as countless individuals worldwide turned to the Internet to find out more about how fast the virus was spreading and what they could do to avoid contact with it.

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SciComm Corner – Can art communicate science?

SciComm Corner – Can art communicate science?

There are countless ways in which journalists, media agencies, and educators can communicate science to both expert and non-expert audiences. Some of these ways are more conventional, for instance involving the use of scientific texts, such as books, articles or press releases. Others are more sophisticated and employ technological tools, such as video-making software, digital media, online platforms, and more recently also augmented or virtual reality (AR/VR).

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As well as bringing you the latest science through our publication, we also like to share our opinions and insights about the world of science communication. Here we provide practical guidance for scientists and science communicators who desire to communicate science to a broader audience in an effective and engaging manner.

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