SciComm Corner – Why is science communication important?
Science communication is the practice of communicating scientific information to a non-specialist audience. It is important for a number of reasons, including:
• To help people understand the world around them. Science is a powerful tool for understanding the world around us, but it can be difficult for people to understand complex scientific concepts. Science communication can help people to understand these concepts in a way that is clear and accessible.
• To build public trust in science. When people understand science, they are more likely to trust scientists and the scientific process. This is important because science is essential for making informed decisions about important issues, such as climate change and public health.
• To encourage participation in science. Science communication can help to encourage people to participate in science, either by volunteering their time or by supporting scientific research. This is important because science needs the participation of a diverse range of people in order to be successful.
• To promote scientific literacy. Scientific literacy is the ability to understand and use scientific information to make informed decisions. Science communication can help to promote scientific literacy by providing people with the knowledge and skills they need to understand and use scientific information.
In short, science communication is important because it helps people to understand the world around them, build trust in science, encourage participation in science, and promote scientific literacy.
Here are some examples of how science communication can be used to achieve these goals:
• Breaking down complex scientific concepts into easy-to-understand terms. For example, a science communicator might explain the concept of climate change in a way that is clear and accessible to people who do not have a background in science.
• Using visuals to communicate scientific information. Visuals, such as infographics, videos, and animations, can be a powerful way to communicate scientific information in a way that is engaging and memorable.
• Telling stories about science. Stories can be a great way to engage people’s interest in science and make it more relatable. For example, a science communicator might tell the story of a scientist who made a major breakthrough in their field.
• Using humour to communicate scientific information. Humour can be a great way to make scientific information more accessible and enjoyable. For example, a science communicator might use a joke or funny anecdote to explain a scientific concept.
Science communication is a broad field, and there are many different ways to communicate science. The best way to communicate science will vary depending on the audience and the purpose of the communication. However, all science communication should be accurate, clear, and engaging.
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As well as bringing you the latest science through our publication, we also like to share our opinions and insights about the world of science communication. Here we provide practical guidance for scientists and science communicators who desire to communicate science to a broader audience in an effective and engaging manner.
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SciComm Corner – Opposites Attract: Art and Science
Art is often considered the antithesis of all things scientific. Where science is precise and methodical, art is passionate and creative; where scientists are introverted and rational, artists are expressive and emotionally driven. Unfortunately, this view often causes art to be unfairly disregarded by scientists who, naturally, value their own skills and processes and are unconvinced about the benefits of collaboration with the unknown ‘other’.