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All of our articles are published under the Creative Commons Attribution-NonCommercial 4.0 (CC BY-NC 4.0) licence, meaning they are freely available for republication as long as you do not use them for financial gain. We want to make science globally accessible and understandable, so we encourage an open and barrier-free format. No pay walls. No subscription walls. Simple instant public access to science – opening a dialogue between science and society.

In exchange for freely republishing our work, we only ask that you:

  • Credit Scientia, the DOI, and the author

We suggest that this text is included:
This article originally appeared in Scientia, a publication helping to connect science and society. The original article DOI is [cite DOI reference from the Scientia article page] and the original authors are [cite any author and institute listed under ‘meet the researcher’]. For more interesting science news, visit

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    Why is science communication important?

    Good public sci-comm helps people make informed decisions and motivates them to take appropriate and affirmative action.

    Good public sci-comm encourages everyday people to be scientifically literate so that they can analyse the integrity and legitimacy of information.

    Good public sci-comm encourages people into STEM-related fields of study and employment, especially women and members of minority groups.

    Good public sci-comm fosters a community around research that includes both members of the public, policymakers and scientists.